Why do Bayern Munich sell the most football shirts?



Try The Athletic for FREE for 30 days:
📗 Tifo’s new book, «How to Watch Football» is now available internationally:

The club that sells the most football shirts in the world may surprise you. Despite clubs like Manchester United, Real Madrid and Barcelona having established fans across the globe and a history of mega-stars in their ranks – it isn’t them.

Bayern Munich come in at number 1 in the shirt selling rankings, with a whopping 3.4 million shirts sold in 2021. But how does a club in the Bundesliga attract so much popularity?

Seb Stafford-Bloor writes as Craig Silcock illustrates just why the Bavarian club have became so popular in recent years.

Follow Tifo Football:
Twitter:
Facebook:
Instagram:

Listen to the Tifo Football podcast:
The Athletic UK:
Apple Podcasts:
Spotify:

Watch more Tifo Football: Tactics Explained:
Finances & Laws:
Tifo Football Podcast:
Most Recent Videos:
1 Popular Videos:

About Tifo Football:
Tifo loves football. We create In-depth tactical, historical and geopolitical breakdowns of the beautiful game.

We know there’s an appetite for thoughtful, intelligent content. For stuff that makes the complicated simple.

We provide analysis on the Premier League, Champions League, La Liga, Serie A, Bundesliga, World Cup and more.

Our podcasts interview some of the game’s leading figures. And our editorial covers football with depth and insight.

Founded in 2017 and became a part of The Athletic in 2020. For business inquiries, reach out to tifo@theathletic.com.

Music sourced from epidemicsound.com
Additional footage sourced from freestockfootagearchive.com

#bayern #soccer #bundesliga

Camisetas de futbol baratas Información de primera mano del primer equipo de fútbol del Barça. Noticias de Piqué, Ansu Fati, Pedri y todos tus jugadores favoritos.

34 comentarios en “Why do Bayern Munich sell the most football shirts?

  1. audi _gaining

    Die größere Überraschung für mich ist, dass Dortmund auf Platz 8 ist. Die Bundesliga ist außerhalb Deutschlands nicht so beliebt wie LaLiga und EPL und sie haben lange nicht die Liga gewonnen. Das einzige was dafür spricht, ist dass sie der 3 größte Fussballverein der Welt sind nach mitlgiedern

  2. Jimbo

    I'm a fan since 29 years now. Bayern till death. I really love my home club and I'm proud for all the history, loyality and glory. But no matter if we win or lose: I will always stand for our colours!
    Munich's real love connected with our brothers and sisters all over the world 🤍❤

  3. keklol W

    There is one thing you forgot, since 2010 Football Shirts became very popular in rap videos in Germany, France and England etc. everybody was running round with gucci caps, gucci bags and a football shirt. Red is a very good color to rock in summer in combination with these accessoires and it looks very good on browner skin tones.

  4. XiaoYan Wang

    Bayern is becoming a large brand in China, you can find Bayern fan club in almost every major city, this kind of fan culture really helps Bayern to sell more shirts. Last time Bayern went on a China tour, It was like a big festival, fans were just crazy, you could hear scream every time a player showed up, and it was extremely hard to get a ticket, because all tickets were sold out immediately.Finally Bayern earned 10M in nine days.

Los comentarios están cerrados.